Picture launching a marketing campaign. Then picture its failure. What if there were online conversations that could have turned into important insight during a crisis for your brand? The problems that are posed by false data may be enormous. Brandwatch preempts those. This platform is a social listening dominator.
Grasping the data sources behind Brandwatch is super important because it enables you to interpret insights well. In this article, we will explore the various sources of data that Brandwatch utilizes to provide marketing thinkers with great insight. You will be able to work on a data-driven basis.
Understanding Brandwatch’s Core Data Sources
Brandwatch does not only pull data from social media. It pulls data from every nook and cranny of the internet. Review sites; forums are utilized. Brandwatch even looks at news sites. These offer different perspectives in terms of insights into the brand.
Social Media Platforms
Brandwatch encompasses everything about big social platforms:
- Twitter, Facebook, and Instagram
- YouTube and TikTok
It collects postings and comments; tags profile information, as well. It even assimilates important metadata. Each of the platforms has limitations. APIs determine what data you are able to see.
Review Websites and Forums
Key sources include:
- Trustpilot and G2
- Reddit and Quora
- Industry-specific forums
They provide very good user-content. Even sentiment analysis. Crawling methods are used by Brandwatch. It makes data collection easy for them.
News Sites and Blogs
News on the internet is always under the gaze of Brandwatch. Meanwhile, the blog posts mentioning brands are scanned. The platform tracks the relevant topics. It integrates news API. The information is obtained through web scraping technology.
Brandwatch and First-Party Data
Augment Brandwatch with data from your own sources for the complete picture. That drives better performance.
Synchronizing with CRM Data
Connecting CRM data gives the total view of customer interactions. New segmentation can be improved. When personalizing, it gets very easy. It also raises some queries. Privacy regulations are critical. You must remain compliant.
Uploading Custom Datasets
Users should be able to upload their own data. Surveys and internal reports are also good examples. This makes social listening data more robust. But there are conditions. The data should follow the set format, as well. It should be compatible.
Configuration and Customization of Advanced Data Sources
Brandwatch lets the user change up everything about the data sources. This provides even greater control and usefulness to generate customized knowledge.
Custom Data Connectors
Custom data connectors can be built by Brandwatch. They suit some very niche cases. It does have some technical requirements. Consideration should be given in development.
API Integration
Brandwatch provides the means for an API via which developers create custom integrations. This API will pull data from different places, with guidance from the documentation. There are also good practices.
Data Quality and Accuracy: Ensuring Reliable Insights
You need to know the data in your hands are accurate. Brandwatch preoccupies itself with precision. This, then, secures your insights.
Data Cleansing and Filtering
Brandwatch does data-cleansing. Irrelevant things are removed. Data filtering is the refinement. Both automatic and manual processes exist.
Spam and Bot Detection
Brandwatch detects spams. Filtering bot activities keeps your data clean. Algorithms and technology facilitate the bot detection.
Real World Applications of Multiple Data Sources
Brandwatch serves data in what is called its “multi-dimensional” approach. Applications like these support brand reputation, competition, and campaigns. Some examples are as follows.
Brand Reputation Management
Brandwatch helps manage reputations by pulling together data from different channels. For example, a brand finds some very bad reviews online, and brandwatch is used to damage control.
Competitive Intelligence
A marketer watches the performance of a competitor using Brandwatch. News and social media feeds are monitored. If one were to imagine or envision something, it would be a company watching a competitor and seeing what customers are saying.
Campaign Measurement and Optimization
Brandwatch comes in for campaign measurement. It measures the buzz engagement from multiple platforms concerning the country occupied by the audience. A brand comes with a campaign on a social media page, and it gives the opportunity to see how the campaign is doing.
Conclusion
Brandwatch provides a lot in the category of data sources. It is very important to identify those sources. Hence, social listening is becoming a very powerful tool. Now, discover what Brandwatch has to offer. Get insights unlocked to better marketing results.
